About Us



ASY Intimate and Maternity Logo

ASY Intimates & Maternity celebrates the delicate beauty of every woman by offering feminine, comfortable, and functional lingerie that inspires confidence and self-love.  We are your go-to brand for maternity gifting and for those who seek the ultimate luxury and comfort.

We are an environmentally conscious, woman-owned small business dedicated to sustainability throughout our supply chain. Our textile partners are OEKO-Tex and Global Recycle Standard (GRS) certified where ASY products are made with at least 50% recycled content with sustainable environmental and chemical practices. Additionally, the water used in the ASY Maternity's textile dyeing process, undergoes a rigorous water purification treatment resulting in the treatment of 100% of the effluents, hence 99% of clean water is then returned to the environment.

By shopping with us, you support our mission to put people and our planet first!